Global brands, local cultures: Brands in Motion 2018 food and beverages report

Good overview from Caroline Parry  &  The Drum

“After all, food is central to the sense of individual and social identity for most people. Deeply rooted cultural differences, when it comes to food, therefore offer both challenges and opportunities to brands operating in this highly commoditised and extremely mature market, but understanding how those differences shape customer attitudes is key. ”

READ MORE HERE

“Managed expectations and innovation show us the varied interest in cuisine around the globe”

Ray Dean

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